Lob requires an HTTP Header for authorization and an HTTP method. In your new Webhook template, fill out the following fields: If you would like to make a one-off Lob webhook campaign or use an existing template, select Webhook in Braze when creating a new campaign. To create a Lob webhook template to use in future campaigns or Canvases, navigate to the Templates & Media section in the Braze platform. Step 2: Create your Braze webhook template Visit the complete endpoint list to select the endpoint appropriate for your use case. ![]() In the following example, we use the postcards API endpoint. The HTTP URL to request in the webhook is different for each action you can make to Lob. You Lob API key can be found under the settings section under your name in the Lob dashboard. Prerequisites RequirementĪ Lob account is required to take advantage of this partnership. The Braze and Lob integration leverages Braze webhooks and the Lob API to send mail like letters, postcards, and checks through the mail. Still worried your client may not see how effective direct mail ads could be for their business? Look up their target audience’s profile on AudienceSCAN on AdMall by SalesFuel to show your client what percentage of their target audience was motivated to take action by ads they received in the mail within the last is an online service that allows you to send direct mail to your users. Catalogs and Magazines: 36% of consumers agree.In regard to what types of direct mail ads they like receiving, they prefer: The name of an item they recently viewed online: 58%.An image of an item they recently viewed online: 59%.Offers or promotions: 73% of consumers agree. ![]() “Invest in new customer acquisition campaigns and ongoing retention campaigns to grow CLTV and ROI.” How to Make Your Client’s Ads More AffectiveĪccording to Lob, if you want consumers to pay attention to your client’s direct mail ads, they should include: Overall, “Direct mail is an excellent channel for new customer acquisition to build awareness and loyalty,” reports Lob.
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